My Resume

“Some say I’m like a Swiss army knife of product and project leadership.”

  • 2024 > Present | Freelance

    Leading product strategy and development at Chippio, a Fortum-backed energy-tech scaleup, to revolutionize Spain’s energy market with innovative digital tools.

  • 2011 > Present | Self-employed

    Independent consultant & interim manager in product and project leadership.

    My mission is simple. I help organisations make better decisions, move with confidence, make sh*t happen and build solutions that last.

  • 2022 > 2024  | Freelance

    At the Swedish Institute for Standards, the non-governmental standardisation body under ISO, I led strategic initiatives to enhance project execution and alignment with organisational goals.

  • 2022  | Full-time

    At Sesamy, a scaleup founded by the creators of Acast, we built and launched SaaS platforms enabling subscription and single purchase of news articles, audiobooks and podcasts.

  • 2018 > 2021  | Freelance

    Established and led the Project Management Office (PMO) at SVT, overseeing the organization’s largest strategic IT project portfolio. Collaborated with senior stakeholders to define and implement a new IT strategy aligned with SVT’s public service mission. Played a key role in the strategic modernization of SVT’s media asset management (MAM), driving the replacement of outdated legacy systems to support more efficient and future-proof content workflows.

  • 🌎 Business Solution Lead
    2017 > 2018  | Full-time

    In H&M’s Global Online Expansion program, I managed scope and change requests, performing capacity and release planning to expand H&M's e-commerce presence to a wide range of new markets.

    👗 Product Domain Lead
    2016 > 2017  | Freelance

    Led the vision, strategy, and product roadmap for H&M’s online merchandising, order and checkout features, delivering significant business impact across global e-commerce channels.

    👜 Product Manager
    2011 > 2014  | Freelance

    Led the product strategy and roadmap for online merchandising and product search on hm.com. Implemented the first platform for search & merchandising on hm.com and introduced the Scan & Buy functionality in the H&M app.

  • 2010 > 2011  | Full-time

    At Swiss Kuoni Travel, I managed the product strategy, vision, and roadmap of group-wide e-commerce platforms for over 25 travel brands.

  • 2007 > 2010  | Full-time

    Led e-commerce and digital transformation projects.

    Selected projects:
    🪷 Gudrun Sjödén - Requirements & process modelling for new e-commerce site
    📚 Liber - Led a distributed team to deliver a new e-commerce site
    💰 Swedbank - Change Management @ Swedbank One Group Change Program
    🔒 Securitas (former Niscayah) - Identity & Access Management (IAM)
    👗 H&M - Requirements Lead for new intranet

  • 2004 > 2007  | Full-time

    After participating in the Volvo Group Corporate Trainee Program for 1 year, I worked with new business opportunities within sourcing and procurement within the Volvo Group and represented Volvo in a large due diligence process for a major Chinese transportation company.